THE RUSSIAN ACADEMIC JOURNAL » Архив номеров » #2 Vol 28, 2014 » Публикация
Страницы18 - 20
Опубликовано
2014-06-30
Опубликовано на SciPeople2014-09-30 16:41:00
ЖурналTHE RUSSIAN ACADEMIC JOURNAL
REGIONAL MARKETING: ESSENCE, CONTENT AND WAYS OF DEVELOPMENT
Аннотация
Essence of the concept «regional marketing», its content, purposes and conditions of realization are investigated. The ways and
perspectives of regional marketing as a mechanism to increase the region’s competitiveness are identified
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