Елена Давыдова » Публикация

Аннотация The article justifies the need for relevant and effective communication policy in modern publishing industry. Communication policy is the main tool influencing on market value of publishing company and forming the highest capability of company’s market share. This current competitive advantage comes from well-formed Information Service Department (ISD). Publisher’s Information Service Department is a strategic division in the publishing company’s structure. It’s activity is focused on information services for professionals, executives and other departments. In most cases, ISD has functions of advertising and PR-service. This point of view is approved by analysis based on case of Azbooka-Atticus Publishing Group and their information communication activity.