THE RUSSIAN ACADEMIC JOURNAL » Архив номеров » Volume 14, issue 4 » Публикация
Опубликовано
2011-01-11
Опубликовано на SciPeople2015-07-01 11:45:50
ЖурналThe Russian Academic Journal
«CONTY-METHOD». MORPHOLOGICAL TYPE OF THE CONSUMER IN MARKETING RESEARCHES. THE MONOGRAPHY.
A.V. Fedorov «CONTY-METHOD». MORPHOLOGICAL TYPE OF THE CONSUMER IN MARKETING RESEARCHES. THE MONOGRAPHY. // The Russian Academic Journal, Vol. 14, Issue 4, 2011, pp. 0-0
Аннотация
In the monography, on the basis of generalization of substantive provisions of the theory and their realization in the Russian
practice of marketing research, dependence between morphological type of the consumer, its behavior and preferences is convincingly
proved. The technique of segmentation of consumers on morphological type is developed at carrying out of marketing researches for
qualitative definition of target groups on the basis of new typology («CONTY-method»).
practice of marketing research, dependence between morphological type of the consumer, its behavior and preferences is convincingly
proved. The technique of segmentation of consumers on morphological type is developed at carrying out of marketing researches for
qualitative definition of target groups on the basis of new typology («CONTY-method»).
http://journals.wolfcorner.org/index.php/raj/article/view/187
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