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Опубликовано 2013-12-01 Опубликовано на SciPeople2015-07-01 11:45:50 ЖурналThe Russian Academic Journal

Saving consumer loyalty to the soviet brands in terms of their extension

Natalia Tarasova, Ruslan Moldovanov, Anastasiia Rusanova / Alexey Fedorov ^{контактное лицо}

Natalia Tarasova, Ruslan Moldovanov, Anastasiia Rusanova Saving consumer loyalty to the soviet brands in terms of their extension // The Russian Academic Journal, Vol. 26, Issue 4, 2013, pp. 0-0

Аннотация The article focuses on the problems of companies using modern Soviet brands in terms of marketing. It investigates the specificity of brand management in relation to the Soviet brand, determines the pros and cons of a recognizable corporate identity, and analyzes the strategy of brand
extension, while maintaining the loyalty of regular customers.