Liudmila Ostrovskaya & Francisco José Sarabia-Sánchez
this paper analyzes the extent to which the tendency to use the Brand name (tBn) is affected by consumers ethnocentrism (Cet) and is intended to determine whether this influence varies depending on the age or sex. this uses a Web-based survey conducted in two countries (spain and Russia), using...
citación: ostrovskaya, l. & sarabia-sanchéz, F. J. (2013). efecto del etnocentrismo sobre...