In the rapidly globalizing world health tourism has gained momentum as exports from the place of origin. Since 2002, our country<br />launched the “Health Transformation Program” reaching the fast, quality and efficient health service levels in developed<br />countries. Compared to the United States and European countries, more cost-effective provision of quality services has provided<br />our country with advantages. Turkey has now started working on receiving a deserved share in the world health tourism market.<br />Turkey has established a health tourism policy as in many countries that have achieved success in the health tourism. Due to<br />awareness of stakeholders in all sectors, mainly in all relevant ministries, health care providers, travel agencies, accommodation<br />facilities and intermediaries, there has been an increase in patient flow for planned treatment. At this point, activities have<br />started with all stakeholders of the city by showing the city’s position in the health tourism with thermal and medical potential<br />and its expert human resources possessed by the historical thermal city of Bursa. The importance of the contribution of the tourism<br />sector to the national economy in terms of Bursa is increasing every day. Bursa, which tries to combine its natural and cultural<br />wealth with service of high quality, in the future will be the city receiving more health tourists. In order to achieve this, development<br />of health tourism service areas, definition of potential by analyzing current situation and development of strategies based<br />on these determinations are important in terms of defining the target destinations.
Публикация
Hasan Erdem Added Value of Health Tourism and its Potential in Bursa // The Russian Academic Journal, Vol. 31, Issue 1, 2015, pp. 0-0
На сайте используются файлы cookies, чтобы учесть предпочтения и улучшить работу сайта.
Продолжая использовать данный сайт, Вы соглашаетесь с использованием файлов cookies.
Нет комментариев