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Augmented reality (AR) is a field of reserch aimed to combine representation of computer-generated data with real footage.

Augmented Reality

ARToolKit is a software library that can be used to calculate camera position and orientation relative to physical markers in real time. This enables the easy development of a wide range of Augmented Reality applications
Get it here ARToolKitPlus 2.0: http://studierstube.icg.tu-graz.ac.at/handheld_ar/ artoolkitplus.php
Handheld AR project: http://studierstube.icg.tu-graz.ac.at/handheld_ar
Possibly homebrew Augmented Reality applications on the way by those who have the time to play with this
See this video for short introduction: