Kira Prigozhina » Публикация

Аннотация In today’s world an increasing number of companies are faced with intercultural challenges due to economic globalization and the opening of new markets. Professionals in a global business environment deal with different values, behavioural norms, and ways of perceiving reality as they are involved in intercultural communication with partners. Consequently, intercultural competencies have become important for a larger number of people than ever before. As diversity of cultural values is penetrating into and influencing professional intercultural communication, intercultural dimensions are supposed to be introduced into teaching process in an LSP course. In order to prepare students to become effective in the multiple cultural contexts they will face, it is necessary for teaching professionals to identify, clarify, and find the most effective ways to integrate culture and its dimensions into the context of LSP course.